Anvil Coach Framer Template

Website for new strength coaches

$49

A website template for personal trainers who coach men and are just starting out. It presents the coach’s story, gym rules and training progress, then guides prospective clients to request a 15-minute call or send a message.

About this template

Anvil Coach is a website template for personal trainers who coach men and are just starting out. It looks like an old-school boxing-gym poster: paper background, heavy slab headlines and one red accent.

You don't need testimonials. The page sells the coach through his story, his gym rules and one clear first step: a 15-minute call or a message.

What's inside:

• Poster-style hero with city and open member spots

• "The Rules of This Gym": 5 rules, each one component

• Dark "corner" story section with a taped polaroid

• "Tale of the Tape": day one vs. week 12 comparison

• "How you get in": 3 rounds

• Call request form with sending, success and error states, plus WhatsApp, Instagram and email buttons

• Style guide page with 3 alternative colour schemes, and a custom 404

Built to edit once: name, colours, fonts and contact details live in shared components and styles, so the whole site updates together. A "Start here" page walks you through it in 10 minutes, and 3 Framer AI skills handle rebranding, the rules and the form.

Fully responsive for desktop, tablet and phone, and it respects reduced motion. The demo persona and quotes are fictional.

Included Pages

  • Home
  • Style Guide
  • 404

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