Waymark Leadership

About this template

Waymark is a free Framer template for leadership coaches who work with founders and executives. It shows how an engagement runs, what it costs and who the coach is, then asks for a first conversation. The coach, clients and practice are fictional.

The home page has a role picker: visitors choose their role and the move they are making, and the advice below changes with it. The six moves are CMS items you can rewrite for your clients, and each choice gets its own link.

The look: white and sage with deep forest green and mint accents, Hedvig Letters Serif over Hedvig Letters Sans.

Pages included

• Home: hero, problem section, role picker, engagement timeline, testimonials, coach intro, pricing, FAQ

• Coaching: six-month timeline, approach, what the coach won't do, testimonials, practical details, pricing, full FAQ

• About: the coach's story, career timeline and photo wall

• Contact with a booking form and a copy-email button

• Privacy and Terms, stored as CMS pages

• Custom 404 page

Features

• Role picker with two roles and six moves, each with what changes, where people slip and where to start

• Scroll-driven Coaching page timeline that steps through five stages of an engagement

• Three pricing cards: monthly, fixed six-month and alumni plans

• FAQ accordions on Home and Coaching

• Booking form with role, company, a message and a who's-paying choice

• /design-system skill for Framer's AI agent, based on the template's typography, colors, components, layouts and CMS, for easy customization

• Two CMS collections, so it works on Framer's Basic plan

• Desktop, tablet and phone layouts

Best for

• Leadership and executive coaches

• Founder and startup coaches

• Career transition coaches

• Small practices run by one coach

Swap in your story, prices and client quotes, and keep the first conversation one click away.

Support: hello@firdavs.xyz

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