DROP THEORY Framer Template
Kinetic streetwear store template
$129
A motion-rich ecommerce template for streetwear brands, limited-run merch labels, and small-batch fashion businesses selling products through limited drops rather than traditional catalogues.
About this template
DROP THEORY is a Framer template for brands that sell in drops, not in catalogues. It's built for streetwear labels, limited-run merch and small-batch fashion, with unusual motion at its core.
Motion & interactions
• Kinetic hero type with a mouse-reactive liquid shader and a floating product card
• Crossing tape marquees that run in opposite directions
• Sticky drop feature with parallax imagery
• 3D rotating lookbook ring
• Manifesto text that paints itself word by word as you scroll
• Draggable "receipt" testimonials
• Category rows that reveal a preview image on hover
• Custom cursors, animated buttons, page transitions and a glitching 404
Shop & CMS
• Products, Drops and Journal collections, fully set up with sample content
• Shop page with instant category filters (also linkable via URL)
• Product pages with a lightbox gallery, badges, stock notes, specs and related products
• One "Checkout URL" field per product: connect Stripe, Shopify, Lemon Squeezy, Gumroad or any checkout link
• Drops timeline and a live countdown to your next release
Built to customize
• Light and dark mode with a toggle in the header that remembers each visitor's choice
• Every color is a color style and every font a text style: rebrand the whole site in minutes
• Reusable components for buttons, product cards, navigation, FAQ, forms and more
• Desktop, tablet and mobile breakpoints on every page
• Mobile menu that closes automatically when a link is tapped
Pages included Home, Shop, Product, Drops, Journal, Article, About, Contact, FAQ and 404.
Launch your next drop with a store that feels as limited as the product.
Included Pages
- Home
- Shop
- Product
- Drops
- Journal
- Article
- About
- Contact
- FAQ
- 404
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